In 1951 a young Italian man, Achille Maramotti launched his first collection of clothes, Max Mara for Italian people with a mid-level income and good sense of style.
Being at the same age as many famous couturiers who created luxurious clothes for the aristocracy and the elite of society, Achille Maramotti chose another way: Max Mara clothes are affordable, and at the same time elegant and stylish.
The trademark of Max Mara – beautiful and comfortable clothes for ordinary people.
The very first collection of Max Mara was so successful that by 1958 they reached industrial volume. Today the company is third in Italy by volume of production.
Pure lines, a simple silhouette, reasonable prices, and comfort made this brand recognizable in Europe and behind.
In the 1960s, Max Mara was extremely successful thanks to a decision to increase the number of lines. In spite of the fact that many famous designers worked there at different times (Karl Lagerfeld, Luciano Soprani, and others), clients never felt the difference. Max Mara is very faithful to its image: refined elegance and correctness.
Designers of this brand try to create clothes for the women of different circles of society, not only for adult and serious people, but also for young people.
In 1969, the new line Sportmax was launched and immediately became very popular.
In 1980, Max Mara founded a new line, Marina Rinaldi which produces clothes in large sizes.
In 1982, Max Mara launched the new lines Pianoforte and Weekend by Max Mara, totaling 16 collections every season.
The main achievement of this brand is the combination of sharp cutting, stylish design, elegance, comfort and an ideal balance of quality and price.
Today Max Mara represents its production in more than 1200 shops in 90 countries.